India is one of the fastest developing countries these days and it’s dependence on technological items is increasing with the passing of each day. This is reason why world’s leading firms target it for increasing their market share. Samsung is one of these firms who are looking to expand in the market of smartphones in this region. According to their vice president Asim warsi:
“Next year, we will like to have 50 percent market share in overall mobile phone market, including smartphones and feature phones,”
This statement signifies that the demand for the smartphone from Samsung in India is at a very high currently. In the year 2012, Samsung recorded a 40 percent market share in this region and they are looking to get it up by 10 percent next year. Samsung has a very unique strategy to increase their market share, they each year look to up their market share by 10 percent in every region and all around the year they work on making it true. This tactic was declared by Asim in these words:
“We are gaining 10 percent of the mobile phone market each year. Presently, the market share is 40 percent,”
In India, they are planning to open 20 more outlets all around the country in comparison to currently running 2 outlets in Delhi and Ahemdabad. According to the Asim warsi, this move would enable them to establish their brand name in more far flung areas. Samsung also have a manufacturing unit at Noida. So, there plans for 2013 are very much clear look and they are likely to achieve their 2013 goals too.
Samsung’s dominance is not limited to India but it is currently the market leader in the world of smartphones around the globe with 32 percent market share. They have been quite elegant in their designs, the prices are really reasonable and after sales service has also been amazing. It’s current year sales are 55 million handset, in comparison to it’s rival Apple with 23.6 million sales in the current year which is only 14 percent of the total market sales. With Samsung, planning to dominate a market with an yearly demand of smartphones worth 45,000 crores, Samsung look good to improve their market share in upcoming year and making life difficult for it’s rival brands. Apple and other brands now needs to think over the future balance of smartphone market shares.
