If you were wondering what’s going on with the social media giant Twitter, then don’t worry you were not alone. Reports indicated that Twitter was down in the United States, United Kingdom, Spain, the Netherlands, Japan, Italy, and France, etc.
Those visiting the site could see a message saying “Something is technically wrong. Thanks for noticing—we’re going to fix it up and have things back to normal soon.”
It must be noted that Twitter’s website and app both were affected by the outage however it remained unclear what really happened. The problem began at 6.18am BST and continued to affect users trying to Tweet, search or send direct messages.
Sven Hammar, Chief Strategy Officer at website testing and monitoring company Apica commented on the outage and said that:
- “With over 300 million users, Twitter is used for essential communication around the world, so this outage will have long-term negative consequences for the brand. Millions of users have been affected for hours, with the site suffering outages in the UK, Spain, the Netherlands, Japan and parts of France and the US. While Twitter has acknowledged the problems, it is yet to communicate the reason for the downtime. Not only has the app itself failed – Twitter’s firefighting strategy has proved disappointing. In the event of an outage, marketing teams should have a proactive strategy in place for their customers to promptly communicate why the service degradation has occurred, and what measures are being taken to resolve it.”
According to Down Detector, a website keeping an eye on platforms suffering outages, there were more than 2000 reports of the outage earlier today while some users who were able to post showed their frustration in their own way.
At the time of publishing this article; Twitter was back in some countries while some users reported that they still can’t access the site.
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